When you want to add thickness and texture without the need for a firm hold, reach for The London Grooming Company Define.

Why This Product is Great

• Light control | this water and beeswax formula gives a pliable hold over medium-length hair
• Thickening | a versatile product that can help hair appear textured and more defined
• Conditioning | added Lanolin is known to soften the hair and skin
• Perfect finish | light and easy to use for a natural look

Designed to give an extremely pliable hold with a focus on the definition. So you can re-shape and style your look while keeping a relaxed and natural look. Suitable for all hair types but best for short to medium lengths, it gives texture, control, and a natural shine. And you won't need to worry about white streaks: it dries clear.

About the brand: The London Grooming Company offer a luxurious line of men's grooming products, handmade in England. Produced with natural ingredients and the highest quality standards in mind and designed to help men look and feel their best.