Humanery is building an inclusive and accessible experience in men’s self-care. We’re an online 2-sided consumer marketplace committed to the delivery of high-quality men’s grooming, beauty and self-care products, improved purchase guidance, and fundamental self-care education—all in one convenient place.
Our mission is to provide discerning men everywhere with the confidence to engage in their self-care, and the empowerment to look and feel their best. It's not about vanity. We're all about that magical feeling and surge in self-confidence when you know you're doing the very best for yourself.
Home of the world’s finest men's grooming and self-care
Discover thousands of products from an expertly curated selection of premium and independent men’s grooming brands—always prioritising quality of selection over quantity so you can look and feel your best.
Expect a 5 STAR customer experience from real humans who care
While things may go wrong from time-to-time (we're only human, you know), we are committed to making it right and providing you with a 5 STAR customer experience. Don't believe us? Check out our Trustpilot reviews.
Our inspiration comes from the many modern and luxurious apothecaries we have seen around the world that offer an exquisite selection of high-quality products, beautiful aesthetics, and top-rate customer satisfaction.
Our vendor brand partners include many prestigious and independent brands from around the globe, granting you access to a curated selection of incredible products from incredible brands.
More than 100 global brands are now leveraging the Humanery platform to bring better grooming, beauty and self-care to you.
Our investors include Kaya VC and angel investors with senior leadership backgrounds from global companies such as Just Eat Takeaway.com, viagogo, Google, goHenry, Expedia, KKR and Morgan Stanley.
Our Strategic Advisors
At Humanery, we believe everyone should feel comfortable pursuing their own beauty, self-care, and personal grooming needs.
However, many men feel underserved or even uncomfortable trying to navigate retail beauty environments, both offline and online. They are often overwhelmed by complexity and frustrated with female-focused products, marketing, and guidance.
Addressing this challenge is the driving force behind Humanery—to create an inclusive destination dedicated to men’s grooming, beauty and self-care needs. We curate the premium and independent brands and products our customers are looking for with the no-nonsense guidance they need to choose for themselves.
(And in case you were wondering, it’s pronounced “human”+“airy”.)
Interested in joining our platform as a vendor? Let’s chat.
Interested in becoming an affiliate marketing partner? Sign up here.
Anything else? Get in touch.
Humanery in the News - Explore here.