Its A Humanery Thing Illustration

About Humanery

Humanery is building an inclusive and accessible experience in men’s self-care. We’re an online 2-sided consumer marketplace committed to the delivery of high-quality men’s grooming, beauty and self-care products, improved purchase guidance, and fundamental self-care education—all in one convenient place.

Our mission is to provide discerning men everywhere with the confidence to engage in their self-care, and the empowerment to look and feel their best. It's not about vanity. We're all about that magical feeling and surge in self-confidence when you know you're doing the very best for yourself.

Our inspiration comes from the many modern and luxurious apothecaries we have seen around the world that offer an exquisite selection of high-quality products, beautiful aesthetics, and top-rate customer satisfaction.

Our brand partners include many prestigious and independent brands from around the globe, granting you access to a curated selection of incredible products from incredible brands.

Our investors include Kaya VC and angel investors with senior leadership backgrounds from global companies such as Just Eat Takeaway.com, viagogo, Google, goHenry, Expedia, KKR and Morgan Stanley.

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Why Humanery?

Humanery is the definitive destination for the world's finest men's grooming and self-care brands

The definitive destination for the world’s finest men's grooming brands

Discover thousands of products from an expertly curated selection of premium and independent men’s grooming brands—always prioritising quality of selection over quantity so you can look and feel your best.

Subscribe and save on your favourite men's grooming and self care products at Humanery

Simple, straightforward & convenient. BONUS: Subscribe & Save up to 15%

Find exactly what you came for with solution-focused filters, clear and useful product descriptions, and honest customer reviews. Plus: Subscribe and Save upto 15% on repeat orders for your favourite products.

Shop and earn loyalty rewards at Humanery

Shop and earn loyalty rewards with Humanery's Patron Rewards program

Not only do you get get FREE delivery on orders over £35 in the UK (rates vary for int'l shipments from the UK), you also get access to Humanery's Patron Rewards loyalty program for savings, exclusive offers and deals.

5 star customer experience at Humanery

Expect a 5 STAR customer experience from real humans who care

While things may go wrong from time-to-time (we're only human, you know), we are committed to making it right and providing you with a 5 STAR customer experience. Don't believe us? Check out our Trustpilot reviews.

Our
Leadership Team

Sid Baveja CEO Founder Humanery.com

Sid Baveja
Founder & CEO

Vignesh Ramesh Humanery.com CTO

Vig Ramesh 
Chief Technology Officer

Claire Marden Humanery.com Business Development Director

Claire Marden 
Director of Business Development

Fiona McDaniel Humanery.com Business Development Director

Fiona McDaniel
Brand & Content Director

Thom Watson Humanery.com Business Development Director

Thom Watson
Consulting Growth Marketing Director

Our Strategic Advisors

Graham Corfield Senior Advisor to Humanery.com

Graham Corfield
Senior Advisor
Former Global COO - Just Eat

Alex Zivoder Senior Advisor to Humanery.com

Alex Zivoder
Senior Advisor
CEO - goHenry

Jeremy Langmead Senior Advisor to Humanery.com

Jeremy Langmead
Senior Advisor
Former founding member Mr. Porter

Oli Wheeler Senior Advisor to Humanery.com

Oli Wheeler
Senior Advisor
CEO - THREESIXTY Communications

Susan O Brien Advisor to Humanery

Susan O Brien
Marketing Advisor
Global VP, Brand - Just Eat Takeaway.com

Sara del Corral Marketing Advisor to Humanery.com

Sarah del Corral
Marketing Advisor
Former CMO - Business of Fashion

Martin Rajcan Investor and Advisor to Humanery.com

Martin Rajcan
Investor and Advisor
Partner - Kaya VC

At Humanery, we believe everyone should feel comfortable pursuing their own beauty, self-care, and personal grooming needs.

However, many men feel underserved or even uncomfortable trying to navigate retail beauty environments, both offline and online. They are often overwhelmed by complexity and frustrated with female-focused products, marketing, and guidance.

Addressing this challenge is the driving force behind Humanery—to create an inclusive destination dedicated to men’s grooming, beauty and self-care needs. We curate the premium and independent brands and products our customers are looking for with the no-nonsense guidance they need to choose for themselves.

(And in case you were wondering, it’s pronounced “human”+“airy”.)

Interested in joining our platform as a vendor? Let’s chat.

Interested in becoming an affiliate marketing partner? 
Sign up here.

Anything else? 
Get in touch.

Humanery in the News - Explore here.

Our Customer Testimonials

Customer Reviews for Men's Grooming and Self-Care Products Available at Humanery

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