Its A Humanery Thing Illustration

About Humanery

Humanery is building an inclusive and accessible experience in men’s self-care. We’re an online consumer marketplace where men can discover, learn and shop the finest in men's grooming and self-care — all in one convenient place.

Our mission is to provide discerning men everywhere with the confidence to engage in their self-care, and the empowerment to look and feel their best. It's not about vanity. We're all about that magical feeling and surge in self-confidence when you know you're doing the very best for yourself.

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Why Humanery?

Home of the world’s finest men's grooming and self-care

Discover thousands of products from an expertly curated selection of premium and independent men’s grooming brands—always prioritising quality of selection over quantity so you can look and feel your best.

Simple, straightforward & convenient. BONUS: Subscribe & Save up to 15%

Find exactly what you came for with solution-focused filters, clear and useful product descriptions, and honest customer reviews. Plus: Subscribe and Save upto 15% on repeat orders for your favourite products.

Shop and earn loyalty rewards with Humanery's Patron Rewards program

Not only do you get get FREE delivery on orders over £25 in the UK (rates vary for int'l shipments from the UK), you also get access to Humanery's Patron Rewards loyalty program for savings, exclusive offers and deals.

Expect a 5 STAR customer experience from real humans who care

While things may go wrong from time-to-time (we're only human, you know), we are committed to making it right and providing you with a 5 STAR customer experience. Don't believe us? Check out our Trustpilot reviews.

Our inspiration comes from the many modern and luxurious apothecaries we have seen around the world that offer an exquisite selection of high-quality products, beautiful aesthetics, and top-rate customer satisfaction.

Our vendor brand partners include many prestigious and independent brands from around the globe, granting you access to a curated selection of incredible products from incredible brands.

More than 130 global brands
are now leveraging the Humanery platform to bring better grooming, wellness and self-care to you.

Our investors include Kaya VC and angel investors with senior leadership backgrounds from global companies such as Just Eat, viagogo, Google, goHenry, Expedia, KKR and Morgan Stanley.

Leadership Team

Sid Baveja CEO Founder

Sid Baveja
Founder & CEO

Thom Watson Business Development Director

Thom Watson
Growth Marketing & Product Director

Claire Marden Business Development Director

Claire Marden 
Director of Business Development

At Humanery, we believe everyone should feel comfortable pursuing their own beauty, self-care, and personal grooming needs.

However, many men feel underserved or even uncomfortable trying to navigate retail beauty environments, both offline and online. They are often overwhelmed by complexity and frustrated with female-focused products, marketing, and guidance.

Addressing this challenge is the driving force behind Humanery—to create an inclusive destination dedicated to men’s grooming, beauty and self-care needs. We curate the premium and independent brands and products our customers are looking for with the no-nonsense guidance they need to choose for themselves.

(And in case you were wondering, it’s pronounced “human”+“airy”.)

Interested in joining our platform as a vendor? Let’s chat.

Interested in becoming an affiliate marketing partner? 
Sign up here.

Anything else? 
Get in touch.

Humanery in the News - Explore here.

Our Customer Testimonials

Customer Reviews for Products Purchased at Humanery

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