Brand Spotlight: Athletia
Athletia creates skin and lifestyle products specifically designed for people who find the joy in living an active lifestyle. This innovative Japanese brand strongly believes that the health of our skin goes hand in hand with the health of our bodies, and by using their skincare it will help to achieve - what Athletia likes to call - 'energetic skin'.
Athletia understand the need to care for our natural surroundings, but also the power of unique natural ingredients and what they can do for our skin and hair. Their beautiful crafted glass bottles are manufactured using at least 90% of leftover crushed glass (known as cullet) and also use sugar-cane derived bio-polyethylene in some of their plastic bottles. In their products they use two signature natural ingredients (Perilla Ocymoides Lethereaf extract and Angelica Keiskei Leaf/Stem extract), both of which are grown in their own designated gardens where no agricultural chemicals are used. These unique processes really make them stand out amongst the crowd.
Athletia's products range from refreshing scalp shampoos and conditioners, to invigorating face scrubs and toners. They have also created a 'Core Balance System' which focuses on providing intense hydration; helping to improve the texture and tone of our skin.
We spoke to Athletia to find out a bit more about their brand ethos and how their products work to improve our skin and hair.
1. Please can you give our readers a small introduction to ATHLETIA and how the brand came about?
ATHLETIA is a skincare & lifestyle brand from Japan for everyone who wishes to live everyday actively and with resilient innate beauty.
Our products are designed to harness nature's power, and balance the dynamic and tranquil times of our lives to help us ﬁnd harmony from within.
2. What are the main values behind the ATHLETIA brand?
ATHLETIA focuses on the power of botanicals, exquisite textures, and being environmentally conscious. From ingredients to packaging, the ethos of caring for nature, as we care for ourselves, is a central theme in everything we do. The botanical ingredients that feature in our products are up to 99% in natural origin (ISO16128); combined with essential oils to create aromas that allow us to “breathe into beauty”.
3. How is Japanese skincare unique?
In Japan, we value enhancing our skin's condition fundamentally and holistically, rather than just looking good for today (it’s quite common in Japan to use 5-6 products in your daily skincare regimen). As such, ATHLETIA promotes a Core Balance system, where we advise to layer our oil on the skin, followed by our lotion. Core Balance Oil softens the skin with rich moisture, followed by Core Balance Lotion that combines to create a long-lasting veil of hydration. Containing our signature botanical ingredients, our skincare aims to promote long-term, healthy-looking, vibrant skin.
4. Why is being ‘environmentally conscious’ so important to you as a brand?
It is just as important to care for the environment, as it is to care for ourselves. ATHLETIA is committed to creating products with integrity; elaborating on an "environmentally conscious" approach to care for people, society, and nature.
5. If someone is new to your products, what would you recommend they try first?
Our best-selling product is the Phyto Sleeping Cream. This rich night cream is designed to relieve dehydration and capitalises on the relationship between beauty sleep and beautiful skin. The luxuriously formulated cream blends well into your complexion and brings suppleness to morning skin. Its relaxing fragrance (made from natural essential oils of lavender, cedarwood, and myrtle) is designed to aid the quality of your wind-down ritual before bed.
6. Can you explain a bit more about your ‘energetic skin’ concept, and how do ATHLETIA products help to achieve this?
Your skin reflects the way you live your life. ATHLETIA envisions and encourages what we call ‘energetic skin’: an excellent complexion that glows with inherent vitality.
Our key ingredients are designed to enhance the skin's natural resilience and suppleness; boosting its health which leads to our 'energetic skin'. Ashitaba and Shiso herbs, two of our signature ingredients, are grown at our recycling-oriented farm in Japan. Fresh cool mountain air, sunny days, and natural spring water combine to make lucious and healthy plants. Without using any agricultural chemicals, we control the whole process; from soil composition to harvesting and extraction of ingredients. Plants produce antioxidant phytochemicals, such as polyphenols, which help them survive and thrive, even in harsh environments. Our farming and scientific methods help us in extracting 2-3 times more polyphenols from our favourite herbs.
7. Can anyone, with any skin and hair type, use ATHLETIA products?
Absolutely. Our products are not made for a specific skin type or concern, as they are designed to support skin’s inherent vitality. We aim to cater for everyone. Also, we strive for maximum natural origin content with the goal for our products to be gentle to skin.
8. How does having an active lifestyle help with the health of our skin?
We believe that having an active and positive lifestyle supports your health mentally and physically, which is reflected in our skin’s vitality . One of our main focuses when developing the brand is the scents. Blended with natural botanical oils, they bring more than simple enjoyment - they can benefit mind and body. Designed to support different aspects of the day, our scents help to energise in the morning, or wind down in the evening. For instance, a key aroma is cedarwood - reminiscent of a forest, it aims to work in harmony with breathing practices. One of our other key aromas is myrtle which is designed to be a valuable part of your wind-down ritual before sleep.
The quality of sleep has such a huge impact on your skin and your daily energy. It is an important cycle of active lifestyle and sound sleep.
9. What has been the brand’s proudest moment since it launched?
We always love to receive feedback from customers and journalists who enjoy our products, and for whom ATHLETIA is now part of their life. It is also a great honour to receive multiple awards, even in our first year.
Athletia's products are perfect for men who are looking to dip their toe into Japanese skincare, as well as using grooming products which focus on utilising the benefits of natural ingredients. We love Athletia's unique approach to living life actively and authentically, and agree that looking after our bodies has a huge impact on our skin. We're thrilled to have Athletia onboard at Humanery, and we hope you love their products just as much as we do!
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