Suru

Suru, pronounced "shu-ru", translates to 'begin' in Punjabi - the very ethos behind this East London-based artisanal home fragrance and lifestyle brand. Each luxurious scent inspires new beginnings, memories and experiences, and every exotic aroma is a beautiful celebration of a story passed down generations from the South Asian Diaspora. Shop their range of luxurious Coconut and Rapeseed oil-based candles, and fill your living space with unique fragrance combinations.

Artisanal meets modern

Born out of East London, with roots in the Punjab, India, Suru believes in fusing traditional craftsmanship with modern ideas. From their creative collaborations to their forward-thinking fragrance infusions and minimalist packaging, it is the perfect marriage of artisanal and modern.

Thoughtful formulas

All hand-poured candles are made in small batches from sustainable, non-GMO wax blends that are vegan and cruelty-free, while the Rapeseed oil is manufactured in the UK, to maintain a low carbon footprint. You won't find any phthalates and parabens in their uniquely blended formulas.

Supporting local communities 

With a commitment to sustainability and supporting communities, the team at Suru provides training and opportunities in agribusiness for local farmers in Indonesia and the Philippines, who harvest by hand the coconuts used in the home fragrances' high-quality waxes. This means that not only are you getting a premium product made with love, but you are helping to support sustainable agricultural techniques with every purchase. 

Sustainability Commitment

Suru's outer packaging is made using Fedrigoni paper, which is an FSC® certified material made with ECF pulp. It is acid and elemental chlorine-free. Suru's manufacturers also work with the Carbon Capture Plan, in conjunction with their key paper supplier, Premier Paper Group, which supports more trees planted by the Woodland Trust.