The brainchild of twin brothers Shane Carnell-Xu and Jake Xu, Shakeup strives to embrace a new era in the male beauty world. Their range features a collection of must-have cosmetics specially formulated for men’s skin, allowing each customer to look their best every day.
Ending stigma | Shakeup is here to end stigma in men’s make-up products and provide accessible, wearable solutions
Natural look | experiment with natural bases and concealers, plus nourishing masks and moisturisers to help enhance your natural looks
Inclusive | featuring varied shades to suit all skin types