Shakeup Cosmetics

Shakeup is here to embrace a new era in the male beauty world with a range of must-have cosmetics specially formulated for men’s skin. Understated, natural bases and concealers, plus nourishing masks and moisturisers to boot, mean Shakeup cosmetics are here to help enhance your natural beauty in whatever way you choose.

Why are Shakeup products great for men?

Thoughtfully designed by men specifically for the needs of male skin, Shakeup has cornered the fledgling male makeup market and become a firm favourite. Their formulations target common skin complaints and focus on solution-driven skincare and understated makeup for men. Their end goal is to help end stigma and encourage a new generation of men to experiment with cosmetic products. Not to mention, they have a strong sense of community, encouraging sharing on social media and offering online tutorials so anyone can see exactly how to use their products. More importantly, Shakeup knows that men’s skin, which is on average 25% thicker than women's skin and tends to have larger pores due to more active sebaceous glands, needs specific formulations to allow the product to absorb and perform as needed.

Will Shakeup cosmetics items suit my skin?

Currently, Shakeup offers 4 colour tones in their Eye Eye Captain™ Under Eye Concealer for Men and Let’s Face It™ BB Tinted Moisturiser. The shades offered are Light, Medium, Bronze and Dark, but these products also offer colour correcting technology which means most skin shades can be matched easily. Utilising natural active ingredients such as Kaolin Clay, Coconut Extract, and Hyaluronic Acid means Shakeup’s straightforward formulas are suitable for all skin types.

I don’t know how to apply makeup, can I still use Shakeup products?

Yes, you most certainly can. Shakeup provides detailed tutorial videos and articles which can provide a wealth of information on how to apply each product and how to maintain your skin, decide on a routine, pick a shade and more. What’s more, they have an active community that can help!

Who founded Shakeup?

Created by twin brothers hailing all the way from Beijing, China, but raised in the UK -  Shane Carnell-Xu and Jake Xu wanted to create a solution to their own personal cosmetic needs. And thankfully, in the process created a safe space for men to feel comfortable discovering and experimenting with cosmetic products. They said about their concept:

"Our dream is for Shakeup to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! And as a proud British brand, we want to build a global reach to promote our liberal values and forward-thinking attitude and become a leader in men’s beauty."