Acqua di Parma - Italian Fragrances for Men

Acqua di Parma is an all-Italian brand that boasts Italian sophistication, craftsmanship, and discreet luxury inspired by its heritage yet always evolving and staying relevant throughout the years. They're all about celebrating the Italian way of life: the sun, the soul, and the style—and they have a way of making sure each time you use their products, you feel like you're on vacation. Their product line of must-have fragrances has been around for over 100 years! Their fragrance collection includes Aromatic, Floral, Citrus, Oriental, Ambery, Fougere, Woody, Green and Leather scents that every man needs to have in their collection.

What makes Acqua di Parma different from its competitors? 

They focus on creating an experience for their customers with their iconic yellow box, an amazing way to give gifts to friends or loved ones. This box is an endless series of irresistible items that make perfect gifts. They further take pride in their collections.

Each is unique and represents Italy through a different mix of culture, nature and art; each is a distinctive facet of the quintessentially Italian experience.

What is the most popular Acqua di Parma product?

Acqua di Parma Colonia is by far one of their most popular fragrances. It predates modern trends. Created in 1916, it quickly became one of the most popular masculine fragrances. A classic that's always appropriate and always you. And it's not hard to see why! It's got a crisp lemon, orange and bergamot opening beautifully balanced by lavender, rosemary and vetiver heart notes. The rich earthy finish rounds out this timeless classic. 

The founding of Acqua di Parma and its mission

It's World War I, and the baron Carlo Magnani is looking for a way to stand out. He creates Acqua di Parma as his own personal Colonia—a scent that embodies style and class but also reflects the skills of an Italian craftsman.

Since 1916, all Acqua di Parma products have been proudly made in Italy. They are committed to celebrating, preserving, and perpetuating Italy’s unique historical heritage and rich artisanal tradition for generations to come. While never straying from their core values: innovation, the evolution of their legacy, preserving tradition through craftsmanship, and celebrating Italian style through every collection.

Disclaimer: The information on this site is not intended to diagnose, treat, cure, or prevent any disease. It is not a substitute for professional medical advice.